At SAV(Scale Asia Ventures), we recognize the importance of investing in companies that utilize cutting-edge technology to create innovative solutions for the ever-evolving digital landscape. With the rapid growth of e-commerce, we are proud to announce our investment in Vue Storefront, a company dedicated to providing an open-source, frontend-as-a-service e-commerce toolkit and platform that empowers businesses to create seamless, customized online shopping experiences.

Vue Storefront is a pioneering company specializing in the development of an open-source, frontend-as-a-service e-commerce toolkit and platform. The company's mission is to help businesses create customized, seamless online shopping experiences that cater to the needs of their customers. Key features of Vue Storefront's platform include:

1. Open-Source Framework: Vue Storefront's open-source framework, built on Vue.js, enables businesses to harness a vast community of developers and contributors, ensuring that the platform remains cutting-edge, adaptable, and scalable.
2. Frontend-as-a-Service: By providing a frontend-as-a-service solution, Vue Storefront enables businesses to focus on their core operations while the platform handles the complexities of creating customized, high-performing e-commerce experiences.
3. Seamless Integration: Vue Storefront's platform integrates seamlessly with popular e-commerce backends, such as Magento, Shopify, and BigCommerce, through its modular architecture and a wide range of pre-built connectors, allowing businesses to leverage their existing infrastructure and streamline the development process.
4. Flexible Customization: Vue Storefront's platform empowers businesses to create unique, branded online shopping experiences that cater to the preferences and needs of their customers through its easy-to-use and customizable UI components library, which accelerates the development process and ensures consistent user experiences across devices.
5. Mobile-First Design: Recognizing the increasing importance of mobile devices in e-commerce, Vue Storefront's platform is designed with a mobile-first approach, ensuring that online shopping experiences are optimized for mobile users. The platform incorporates Progressive Web App (PWA) technology, which delivers fast, reliable, and engaging experiences that rival native apps while reducing development time and costs.

Our investment in Vue Storefront is driven by several key factors that highlight the company's potential to revolutionize e-commerce:

1. Innovative Technology: Vue Storefront's open-source, frontend-as-a-service e-commerce toolkit and platform offer businesses a powerful, flexible solution for creating customized, seamless online shopping experiences.
2. Market Need: With the rapid growth of e-commerce, businesses require innovative solutions to stay competitive, meet customer expectations, and drive growth. Vue Storefront's platform addresses this need by providing businesses with the tools they need to create unique, high-performing e-commerce experiences.
3. Market Opportunity: The increasing reliance on e-commerce as a primary sales channel presents a significant market opportunity for Vue Storefront's innovative platform and technology.
4. Strong Executive Team: The company is led by CEO Patrick Friday, COO Bart Roszkowski, CDEO Filip Rakowski and newly appointed CTO Tim Drijvers, both experienced professionals with a strong background in e-commerce, frontend development, and open-source technologies. Their combined expertise and vision have driven Vue Storefront's rapid growth and success in the competitive e-commerce landscape.

At Scale Asia Ventures, we are excited to partner with Vue Storefront as they continue to shape the future of e-commerce and drive innovation in the space. By investing in this exceptional company, we are supporting the development of groundbreaking e-commerce solutions that will ultimately empower businesses to create seamless, customized online shopping experiences for their customers.

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